First Generation

The Spirit of Dubai represents the defining aspects of Dubai and her culture. From the sea, the desert, the heritage, the skyline, the Arabian horses, the natural fragrances, the Arabian hospitality and the luxury, our products are inspired by the elements that make up Dubai. The Spirit of Dubai is quite simply a personification of the city.


Second Generation

In becoming a personification of the city, The Spirit of Dubai collection has drawn inspiration from it. And paid tribute to it. The Spirit of Dubai is a celebration of the city. The second generation continues to epitomize the defining aspects of the city in its mission to become synonymous with Dubai. The second generation expands the first generation's narrative, covering more themes in the quest to pay tribute to the city of Dubai.



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